Goqii claims to be fittest in India, now sets eyes on US, China
With health and fitness trackers being the new buzzword in technology, the Indian market has seen the entry of global brands like FitBit and Jawbone followed by the Apple Watch. But homegrown player Goqii is not worried if you believe the company’s founder and CEO Vishal Gondal, who has global ambitions.Goqii’s bands, which start at Rs 2,399, come with options of 3, 6,12 months training plans with real-life health coaches providing offline support.
According to Gondal, it’s these health plans and interactions with trainers which make them different from the rest of the players in the market.“We are the market leaders right now in India. That’s because it is well proven that the fitness band in itself is of no use, most people buy it and chuck it off in a matter of weeks and months. The reason Goqii is selling is not because of our band or hardware but because of our trainers.
Our model right from the beginning was that it is not about the data, but how you treat that data, how you motivate with the data,” says Gondal in an interaction with IndianExpress.com.
While he acknowledges that other companies are offering something similar, he claims Goqii has a 90 per cent share. It should be noted that Micromax’s YU Televentures launched its YU Fit band which was tied up with the HealthifyMe app that offers something similar, though customers have to purchase the health plan separately.
According to Gondal, it’s these health plans and interactions with trainers which make them different from the rest of the players in the market.“We are the market leaders right now in India. That’s because it is well proven that the fitness band in itself is of no use, most people buy it and chuck it off in a matter of weeks and months. The reason Goqii is selling is not because of our band or hardware but because of our trainers.
Our model right from the beginning was that it is not about the data, but how you treat that data, how you motivate with the data,” says Gondal in an interaction with IndianExpress.com.
While he acknowledges that other companies are offering something similar, he claims Goqii has a 90 per cent share. It should be noted that Micromax’s YU Televentures launched its YU Fit band which was tied up with the HealthifyMe app that offers something similar, though customers have to purchase the health plan separately.
