Neighborhood hyper-local chain of Bars opened in Delhi by Indospirit Group
Indospirit Group, a leading importer, distributor and manufacturer of alcoholic beverages , has forayed into the retailing of liquors with a chain of neighborhood hyper local bars named "BarShala". BarShala is India’s first of its kind fastest growing chain of “friendly and safe" neighborhood drinking restro-bar positioned as “Peeney waalon ka Paradise” . The company has opened 4 outlets in Delhi located at mass places like Janakpuri, Karkardooma, East of Kailash and New Delhi Railway station and aims to open 16 more outlets in coming 3 months.
BarShala caters to all age group starting from 25 years to 60 years. The beauty of the concept is that anyone can come, relax and be themselves without any pretentiousness. It not only offers a wide range of drinks but also a great ambience, free wi-fi, music and quality and healthy ready- to -eat snacks which complement the beverages perfectly. The menu is uniquely crafted with Hinglish names of dishes adding quirkiness and making things breezy. The interior and exterior branding at Barshala outlets is designed to give customer a fresh and happy feeling and make them more relaxed. Their unique brand proposition of #Piyo Aur Peene Do# sets them apart. Whether it is hanging out with your friends after office hours, or discussing the next game of cricket over a chilled beer, BarShala is the perfect joint for every body which never burn your pocket as well.
At the launch event of Barshala, Indospirit Group Managing Director, Mr Sameer Mahandru said " The Indospirit Group has built strong experience as a leading importer, distributor and manufacturer of alcoholic beverages. We have always wanted to leverage this experience and come up with a strong retail offering for our customers. BarShala is a one of its kind, organized chain of friendly neighborhood bars. The core idea behind this offering is to provide our customers with a comfortable, feature rich yet pocket-friendly hangout in their own backyard".
As of now we have 4 outlets operating in Janakpuri, Karkardooma, East of Kailash and New Delhi Airport Express Mall. We have plans to open BarShala in every locality in Delhi and make it a hyper-local chain where our customers can experience the same comforts and features, whether it is in the upscale areas of South Delhi or a modest residential area like Janakpuri. This makes it different from the other bars and pubs where the customer is expected to brave the traffic and long distances to reach the happening spots of Delhi. BarShala will give every locality it’s own hep and happening spot.
To achieve our objectives of making it into a neighborhood community hangout, we’ve ensured that our ambience is simple yet quirky and lively, our drinks are pocket-friendly and our food is expertly selected to complement our drinks perfectly. In this short span of time, we have seen people from different walks of life spending time in our outlets and the fact that they keep coming back to us and consider this their friendly neighborhood bar, gives us the motivation to take this to every nook and corner of this country.”
About Indospirit Group
The INDOSPIRIT Group of companies is a leading bottler, importer, distributor and retailer of alcoholic beverages in North India. The group was founded in 2007, and now has a turnover of 300 Crores.
