Asus Launches Zenfone 3 Max . Available in both online and offline channels

Available in two variants, 5.5 inch (ZC553KL) and 5.2 inch (ZC520TL), priced at INR 17,999 and INR 12,999 respectively

KEY POINTS:

·       Beautiful metallic design: Elegant sandblasted aluminum-alloy body with rounded edges, 2.5D contoured display glass and diamond-cut edges

·   Advanced camera: Excellent 16MP/13MP PixelMaster camera with industry leading Backlight (Super HDR), Super Resolution and Low Light modes for exquisite photographs

·    Extreme battery life: All-day talk time from a powerful, yet compact 4100mAh lithium-polymer battery

·       Remarkable reverse charging capability: Equipped with an OTG cable for charging other devices as well as for file transfers

·       Responsive Fingerprint Sensor: Fingerprint sensor unlocks in 0.3 Sec. with 5 fingers, 360 Degree Recognition and Camera Integration

New Delhi, India (9^th November, 2016) – ASUS, the Taiwanese leader in mobile technology, today expanded their Zenfone 3 series with the launch of Zenfone 3 Max in India. The stunning smartphone will be available in two variants, 5.5 inch (ZC553KL) and 5.2 inch (ZC520TL), priced at INR 17,999 and INR 12,999 respectively.

Zenfone 3 Max perfectly embodies the core values of ASUS’ ‘design thinking’ philosophy, pairing beautiful aesthetics with uncompromising build quality to create an exceptional user experience. The smartphone sports a 2.5D contoured glass touchscreen in a finely sandblasted full-metal, aluminum alloy-body with brilliant diamond cut chamfered edges, matched around the back by a gently curving rear cover that feels natural to hold. The display is surrounded by a slim, 2.25mm bezel that gives it a high 75% screen to body ratio enhancing the sleek look of the phone while minimizing bulk, giving users as large a screen for as compact a phone size as possible.

Designed for photography enthusiasts, Zenfone 3 Max features extraordinary 16MP/8MP (5.5”-ZC553KL) and 13MP/5MP (5.2”-ZC520TL) rear + front cameras that deliver crystal clear images. ASUS’ iconic PixelMaster camera captures beautiful, high-resolution photos with zero shutter lag and is loaded with powerful camera modes to capture every precious moment. The industry-leading Backlight (Super HDR) mode lets users see clearly through daytime shadow, Super Resolution captures multiple shots simultaneously for a single photograph with stunning 64MP(5.5”- ZC553KL)/ 52MP(5.2”- ZC520TL) detail and Low Light mode takes clear and bright photos, even in poor lighting.

The smartphone features an extremely long-lasting, high capacity 4100mAh lithium-polymer battery, allowing users to use the phone for a full working day and beyond. It also doubles up as a fast-charge power bank for charging other devices. The product comes with inbox OTG cable for reverse charging and File Transfer. Despite this incredible battery performance, Zenfone 3 Max weighs only 148 grams (5.2’’- ZC520TL)/ 175 grams (5.5’’- ZC553KL) and  up to 8.5mm thick at the sides, making it one of the lightest and most compact smartphones with a battery that is more than 4000 mAh in capacity. To optimize performance, the smartphone also offers five selectable power modes that enable users to regulate their usage according to their needs - Performance mode, Normal mode, Power saving mode, Super Saving mode and Customized mode.

For added security and convenience, Zenfone 3 Max has a fingerprint sensor that is conveniently positioned near the top of the rear panel, allowing the user’s index finger to rest naturally upon it. The fingerprint sensor allows rapid locking or unlocking of the phone, and can also be used for authentication by other apps. The sensor functionality is integrated with the camera as well, allowing you to double tap to open the PixelMaster Camera app, and a single tap to capture the photo. It registers up to five separate fingerprints, and accurately detects fingerprints regardless of the orientation of the finger on the sensor in as swiftly as 0.3 seconds.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “We understand the needs of the mobile consumers who are constantly on the move and require access to everything at the tip of their fingers. Through Zenfone 3 Max, we have been able to combine high-end aesthetics, a great photography experience, as well as a battery that ensures that users can enjoy their smartphone experience for longer durations without having to look for a plug point.”

ASUS Zenfone Max 5.5 (ZC553KL)

Zenfone 3 Max (ZC553KL) is equipped with a powerful Qualcomm Snapdragon 430 64-bit octa-core processor. Together with an Adreno 505 graphics processor, the smartphone provides a greater responsiveness and ability to run graphically demanding games.

With this powerful 4100mAh battery and power-efficient processor, Zenfone 3 Max allows extended use of the phone with up to 38 days of standby time on 4G, 17 hours of talk time on 3G, 72 hours of music playback, 18 hours of video playback and 19 hours of Wi-Fi Web browsing designed specifically to meet the demands of the mobile user.

The 16MP f2.0 camera of the Zenfone 3 Max ZC553KL features triple technology autofocus system which ensures a superfast focus time of 0.03 seconds.— laser, phase detection and conventional contrast detection for continuous auto-focus — into one harmonious system that automatically selects the best one depending on the subject, lighting and range. When shooting handheld videos with Zenfone 3 Max (ZC553KL), an electronic image stabilization (EIS) system counteracts hand movements to ensure the resulting videos are stable and shake-free. 

ASUS Zenfone 3 Max 5.2 (ZC520TL)

Powered by a 64-bit quad-core processor, a Mali T720 graphics processor and a 3GB RAM, Zenfone 3 Max (ZC520TL) delivers outstanding mobile performance.

With its powerful battery, the smartphone is able to provide up to 30 days of standby, 20 hours of talk time on 3G, 18 hours of Wi-Fi browsing on 4G/LTE, 87 hours of music playback and 15 hours of video playback.

The 13MP/5MP (back + front) PixelMaster cameras of Zenfone 3 Max (ZC520TL) are packed with features that are designed to help you focus faster in any environment, and shoot better, clearer, more color-accurate photos. The camera has an f/2.2-aperture lens that captures beautiful, high-resolution photos with zero shutter lag.

AVAILABILITY

Zenfone 3 Max ZC520TL is available from today in all the major E-tailers and Retailers in India.

Zenfone 3 Max ZC553KL will be available by end November’16.

Both models will be available in three stunning metallic colours - Titanium Gray, Glacier Silver, and Sand Gold.

	SPECIFICATIONS ASUS Zenfone 3 Max (ZC553KL)
Construction						Premium-crafted all-aluminum-alloy design with 2.5D contoured glass Slim 2.25mm bezel and 73% screen-to-body ratio.
Display						5.5in 1920 x 1080 FHD display 2.5D contoured glass
Processor				CPU		Qualcomm Snapdragon 430 Octa-core 64-bit processor
				GPU		Adreno 505
Memory				RAM / ROM/ Expandable		3GB RAM 32GB ROM 128GB Expandable
PixelMaster Camera				Front Camera		8MP PixelMaster Camera, f/2.2 aperture HDR, Lowlight, and Beautification modes
				Rear Camera		16MP PixelMaster camera, f/2.0 aperture, five-prism lens 0.03s Laser AF/Phase Detection AF/EIS/Dual Flash
				Camera features		64MP Super Resolution  Backlight (Super HDR) / Low Light / Selfie / Panorama / Beautification / Time Lapse / Effect modes
Wireless						Wi-Fi: 802.11 b/g/n, Wi-Fi Direct, hotspot 4G LTE: Category 4 150/50Mbps (download/upload)
Connectivity						Bluetooth® 4.1 Rear fingerprint security sensor 0.3s unlock
SIM card and SD slot						Slot 1:Micro SIM (3G/4G) Slot 2:Nano SIM (3G/4G) / Micro SD
GPS						GPS, AGPS
OS						Android™ M with ZenUI 3.0
Battery						4100mAh Supports Reverse Charging and Super Saving mode
Audio						ICEpower® enhanced speaker Dual microphone with noise cancellation Audio Wizard for enhanced audio experience
Dimensions						151.4 x 76.24 x 8.3mm
Weight						175g
Color						Titanium Gray, Glacier Silver, Sand Gold
			ASUS Zenfone Max (ZC520TL)
		Construction					Premium-crafted all-aluminum-alloy design with 2.5D contoured glass Slim 2.25mm bezel and 75% screen-to-body ratio
		Display					5.2in HD 1280 x 720 display > 400cd/m2brightness 2.5D contoured glass
		Processor			CPU		Quad-core 64-bit processor
					GPU		Mali T720
		Memory			RAM / ROM/ Expandable		3GB RAM 32GB ROM 32GB Expandable
		PixelMaster Camera			Front Camera		5MP PixelMaster Camera, f/2.2 aperture Backlight (Super HDR) / Low Light / Beautification modes
					Rear Camera		13MP PixelMaster camera, five-prism Largan lens
					Camera features		52MP Super Resolution  Backlight (Super HDR) / Low Light / Selfie / Panorama / Beautification / Time Lapse / Effect modes
		Wireless					Wi-Fi: 802.11 b/g/n, hotspot 4G LTE: Category 4 150/50Mbps (download/upload)
		Connectivity					Bluetooth® 4.0 Rear fingerprint security sensor
		SIM card and SD slot					Slot 1:Micro SIM (3G/4G) Slot 2:Nano SIM (3G/4G) / Micro SD
		GPS					GPS, AGPS
		OS					Android™ M with ZenUI 3.0
		Battery					4100mAh Supports Reverse Charging and Super Saving mode
		Audio					ICEpower® enhanced speaker Dual microphone with noise cancellation Audio Wizard for enhanced audio experience
		Dimensions					149.5 x 73.7 x 8.55mm
		Weight					148g
		Color					Titanium Gray, Glacier Silver, Sand Gold

  

About ASUS:

Founded in 1989, ASUS is a Taiwanese multinational computer hardware and electronics company. ASUS derives its name from Pegasus, the winged horse in Greek mythology, and embodies the strength and creative spirit symbolized by this mythical creature. A leading enterprise in the new digital era, ASUS’ design thinking philosophy empowers customers with quality and innovative products that perfectly meet the needs of today’s digital homes and offices. The company’s broad portfolio comprises of motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. ASUS is currently a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. The company revenue for 2015 was approximately USD 14 billion.

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