LeEco Recognized as One of India’s Most Attractive Mobile Phone Brands in its Year 1: TRA Research
New Delhi, November 24, 2016: Global technology and internet ecosystem conglomerate LeEco has evoked trust and admiration among Indian consumers which has been validated by the 2016 TRA Research, which has recognized the brand as One of India’s Most Attractive Mobile Phone Brands in its first year of India operations.
According to “India’s Most Attractive Brand Report 2016”, LeEco has been declared among India’s most attractive mobile phone brands. The survey conducted by the prestige TRA Research which analyzed consumer ‘desire’ indicator, comparing ‘attractiveness’ and ‘vibrancy’ of brands, threw up some interesting insights and facts for LeEco. In the category of, “Mobile Phones”, LeEco being a debutant entrant in India, achieved an extremely creditable achievement in this category, ahead of several storied, older brands. This consumer validation clearly mirrors LeEco’s successful 1 year journeyin India, accompanied by key milestones achieved through top-notch products across categories. Further, in the broader category of Personal Gadgetry, LeEco secured the 14th position, among other brands on the charts such as Vivo, Xiaomi and Casio.
It is noteworthy that in the overall most attractive brand category, across all product categories, LeEco ranked among the top 200 in the study that covered over 10,000 brands across 16 cities. It is notable that this study included most of India’s and indeed globally leading brands in various categories like Amazon, Dell, Microsoft, Infosys, Intel Snapdeal, Citibank, Shell, Walmart among several others have all found mention under the relevant categories. This is indisputably an incredible feat by LeEco since this recognition comes within the very first year of its operations in India. LeEco, since its India launch early this year has been swiftly making inroads into the Indian market through various product launches and business deals. The company has successfully launched five Superphones in the mid to premium price segments that have achieved runaway success. Most of these models have become runaway best sellers online, reflecting the massive consumer vote of confidence in the brand.
In-line with its multi-device strategy, LeEco recently ushered in the Ecosystem TV Era with the launch of its Super3 Series in India which have created ripples in the Indian TV market in a short span of time. The company also introduced its content ecosystem to enhance consumer experience of its products.
About TRA Research: TRA Research, a Comniscient Group company, was set up in 2008 as an actionable brand insights company dedicated to understanding and analysing stakeholder’s buying propensity, which is made up of its proprietary matrices of Brand Trust and Brand Attractiveness. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. It provides brand intelligence reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands.
TRA is the publisher of The Brand Trust Report and India's Most Attractive Brands. TRA also publishes the Buying Propensity Index, an economy index that measures the buying sentiment of India.
About LeEco: LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet-based ecosystems across content, devices, applications and platforms. Founded in November 2004 by YT Jia and Hank Liu Hong, LeEco employs more than 15,000 people across the world and is the world’s first video company to go public with a market capitalization of more than $11 billion USD. Headquartered in Beijing, China and Silicon Valley, U.S., it has regional offices in Hong Kong, India and Russia.
With “Breakthrough Technology, Comprehensive Ecosystem and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from internet-based ecotvs and ecophones, video production and distribution, smart devices/accessories and applications, to e-commerce and connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the ecophones, ecotvs, and in the near future, connected electric vehicles. Breaking the boundaries of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.
