SPPL ANNOUNCES THAT KODAK HD LED TV TO MAKE ITS OFFLINE RETAIL DEBUT IN AHMEDABAD
§ SPPL actively scouting for dealership tie- ups in the city and expect to have its presence in over 200 retail outlets by next quarter
§ Noida based Super Plastronics Pvt. Ltd. (SPPL) had entered into a strategic brand licensing relationshipto bring the Kodak brand to the Indian TV market in August 2016
India’s leading manufacturer of TVs and electronics, Super Plastronics Pvt. Ltd. (SPPL), a Kodak brand licensee, today announced its plans to expand KODAK HD LED TVs presence through offline sales channels initially in Ahmedabad.
The KODAK HD LED TV brand was launched by SPPL in India in August 2016 through online e-commerce platforms (Shopclues, Amazon, Paytm & Flipkart). The initial product line up comprised of five HD LED TVs varying over a range of 32, 40 and 50 inches. After receiving a phenomenal response online, the brand is now actively scouting for dealership tie-ups with existing retailers in Ahmedabad to ensure KODAK HD LED TV is made accessible to the masses through the Omni-channel route.
Commenting on the development, Mr. Avneet Singh Marwah, Director, SPPL said, “The strong traction KODAK HD LED TV has received in the past six months is a testament of our confidence of leveraging Kodak’s brand legacy and revitalizing its brand recall in the minds of customers across India. The brand was launched on online e-commerce channels to ensure immediate brand visibility and as a next step we are looking to expand our sales channels through offline expansion in Ahmedabad to tap customers who are either uncomfortable shopping online or lack access to online platforms. Ahmedabad will be our pilot project in terms of this Omni-channel expansion and we hope to replicate this success in other vital markets in the coming months.
Furthermore he added “From our past endeavors, we have experienced an offline to online ratio of 70:30. However, this has been the case where products were launched offline and consecutively taken online. We are optimistic of offline sales as the market is quite volatile and we hope to achieve a good ratio against our online numbers. We are looking to engage anywhere between 350- 400 selling points all over Gujrat. The entire KODAK HD LED TV portfolio will be launched in the upcoming event.
Gujrat is amongst the best markets for consumer electronics in the country and we have a constant presence in the state from the past 20 years. We aim to capture a market share of about 10 % by the end of 2020 in respect of Gujrat only.”
Key Product Specifications:
§ Wide viewing angles (178X178) the HD LED TVs comes with intelligent features such as ‘Progressive scan’, ‘YPrPb resolution’ and response time less than 8 ms.
§ For connectivity the televisions support HDMI, USB and VGA ports as well as others. The Smart versions have the added feature of Wi-Fi and are supported by ARM Cortex A7 and ANDROID system version 4.4.
TV Model | Key Specs |
KODAK 32HD X900S | 250 Nits Panel, USB to USB copy, Inbuilt games, Samsung Panel, Sound |
KODAK 32 HDXSMART | Glass cabinet, Latest interface, True Colors, Sound , MHL, USB to USB copy, 4 GB Flash storage, 512 MB memory, Air Mouse |
KODAK 40 FHDX900S | 300 Nits Samsung Panel, Sound, USB to USB copy, Inbuilt games |
KODAK 40 FHDXSMART | 300 Nits Samsung Panel, Latest Interface, Sound, USB to USB copy, MHL, 4 GB Flash storage, 512 MB memory, Air Mouse |
KODAK 50FHDXSMART | 300 Nits Samsung Panel, Latest Interface, Sound, USB to USB copy, MHL, 4 GB Flash storage, 512 MB memory, Air Mouse |
