SPPL and Flipkart to offer up to INR 20,000 exchange deals with KODAK HD LED TV’s
CRT MUKT BHARAT
§ Offer valid on the 40” & 50” KODAK HD LED TV models
§ Aims to lead the charge in making the Indian TV industry “CRT free”, by offering great products at an affordable price point
§ Over 2 million CRT TV’s sold in India every year
§ Ernst & Young estimates the Indian TV industry's revenue will touch INR 1,30,500 crore by 2020
New Delhi, February 2017: India’s leading manufacturer of TVs and electronics, Super Plastronics Pvt. Ltd. (SPPL), a Kodak brand licensee, today announced its plans to make India “CRT FREE”. As part of the campaign, customers on Flipkart can avail exciting exchange offers up to INR 20,000 and bring home a KODAK HD LED TV.
According to the Consumer Electronics & Appliances Manufacturers’ Association (CEAMA) approximately, 14.5 million television sets were sold in India in 2015, of which 2 million were of the CRT TV’s.
In FY’2014, the 32 inches to 40 inches LED television segment accounted for a lion’s share of about 63% of the overall sales in the LED market. Although sales of LCD and LED TV sets have grown 28 per cent annually in the last five years, flat panel TVs are yet to replace CRTs completely.
Commenting on the initiative, Mr. Avneet Singh Marwah, Director, SPPL said, “As a socially aware brand we have launched our campaign of “CRT Mukt Bharat” with a point agenda of decommissioning CRT monitors/TVs in the Indian market, to ensure that customers are aware of the economic, social and personal damage this technology entails. As a lot of you might be aware, CRT (cathode Ray Tube) monitors are a hazard to the environment as recycling them is a tough task and taking into consideration India’s infrastructure most of the CRT’s end up as bio-hazards. Additionally, as we move towards a ‘smarter economy’, we should adopt/promote cutting edge consumer technology so that the end customer benefits from the strides being made in the field. Furthermore, through our campaign of making India CRT Free, we also want to highlight the high electricity consumption of CRT models, CRT radiation levels and pricing asymmetry prevalent in the Indian TV segment. We are optimistic of receiving an overwhelming response from our existing and potential customers in making India ‘Smart’. ”
Noida based Super Plastronics Pvt. Ltd. (SPPL) had entered into a strategic brand licensing relationship to bring the Kodak brand to the Indian TV market in August 2016
About SPPL:
SPPL is a manufacturing concern established in 1990 with its Head Office in Noida. Its initial business was plastic injection molding which then graduated to manufacturing of CRT TV’s and to LED TV’s on date. We were one of the largest manufacturers of CRT TV cabinets in the 90’s and early 00’s. Today we are one of India’s foremost OEM’s in CRT and LED Television. We have 3 manufacturing plants in India located in Noida, Una and Jammu. We have an employee strength of over 1000 across India and are expanding as we grow. For additional information on Kodak TV India, visit us at www.kodaktv.in, follow us on Twitter @kodaktvindia, or like us on Facebook at Kodak TV India.
About Kodak:
Kodak is a technology company focused on imaging. We provide - directly and through partnerships with other innovative companies - hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at www.kodak.com , follow us on Twitter @Kodak, or like us on Facebook at Kodak.
