Swipe democratizes VR with India’s most affordable 5.5” virtual reality smartphone at just 4,499 on ShopClues
8 August 2017, India: At the recently concluded 5th
Anniversary gathering of Swipe, Founder & CEO Mr. Shripal Gandhi made the
big announcement of Swipe 2.0. In his vision, Swipe 2.0 is synonymous with
Vision 2022 where in Swipe will metamorphose from being a mobile gadgets
company to a 21st Century personal electronics company. He said:
“The Master plan is already in place and starting this week new categories and
new products will roll out from the Swipe stable. Today, Swipe 2.0 kick starts
with the launch of Swipe ELITE VR exclusively on ShopClues.”
Swipe ELITE VR is an outcome of extensive research on what consumers
want, and what technology can deliver at specific given price point which can
then become a game changer for the masses. This philosophy has been a central
theme in the scheme of things at Swipe – introduce technologically superior products
that are cutting edge and at the same time affordable for the man on the
street. Shripal Gandhi believes that empowering the common man can be done in
multiple ways – ELITE VR is one of them.
“It was Swipe who introduced Indian’s first 3D Tablet in 2012. Five
years later, today we are introducing India’s first affordable virtual reality
and a new interface for users to consume content. All it takes today is Swipe ELITE
VR bundled with VR lens and bingo! With the help of Swipe ELITE VR and the
accompanying VR lens, consumers will get enthralled with its immersive
experience, be it watching cricket, movies or playing gaming. According to
estimates the VR and augmented reality (AR) market in India are projected to
register a compounded annual growth rate (CAGR) of 55.3 % during 2016-2021. Analysts
and industry players believe that mobile-centric VR headsets or screenless
viewer headsets — and not PlayStations or PC/Console-enabled VR gaming — will
see greater adoption in the mass market.”
India’s most affordable 5.5” HD
IPS display smartphone with VR – ELITE VR is
truly Big on entertainment with VR lens and sports Big display and Big Battery.
ELITE VR is powered with 1.3 GHz quad core processor that helps in multitasking
through 1GB RAM & 8GB ROM. Backed with powerful 3000 mAh battery, the
device comes with VR lens and is 4G Volte enables. It has a 13MP rear camera and 5MP selfie
camera and comes with SwiftKey Keyboard that enables Indian consumers to type freely in all their
native languages. Swipe ELITE VR is a unique VR device
that unleashes the aura of magical world by opening a mystical portal every
time you use the phone. Great specs and design for all-round Entertainment at an
astounding price of Rs. 4,499!
Said Mr. Nitin Kochhar,
Senior Vice President categories, ShopClues: “VR is all about experience and
price is one of the barriers to adopting and expanding the VR ecosystem. At
ShopClues we are happy to herald this new trend across tier 2,3,4 cities of
India by way of partnering with Swipe. ShopClues is currently the market leader
in the low-budget smartphones category, which we aim to further enhance with
value-for-money smartphones like the Swipe Elite VR. When we heard about the
product and its price range during our strategy meetings, it became clear to us
that we have a winner in Swipe ELITE VR. The brand has performed well on our
portal with its previous launches and we are certain the Swipe ELITE VR will
outdo its predecessors on the platform.”
Adding more value to the Swipe ELITE VR is the partnership with
super-intuitive, bilingual, predictive, multimedia touch keyboard mobile app
major SwiftKey Keyboard. The company which recently got acquired by Microsoft
Inc. adapts to the way you type with Artificial
Intelligence so you spend less time correcting your
typos and more time saying what you really mean. SwiftKey users have saved an
estimated 10 trillion keystrokes across 100 different languages, which adds up
to over 100,000 years of reclaimed typing time. Mr. Sarabjeet Singh, Country
Manager of Swiftkey said: “VR is an emerging market in India and we are happy
to partner with two big brands namely Swipe and ShopClues. SwiftKey Keyboard integration on Swipe ELITE VR
will enable consumers to express and enjoy interaction in their native
language. Swiftkey is the only keyboard that allows users’ to type up to five Indian
languages at the same time and supports 10 Indian
languages and total 180 languages globally.”
Small
is Big: Swipe KONNECT Star 2017 to bridge the language barriers
Swipe today also launched a smartphone that is small on price, small
in size yet big in features: Swipe KONNECT Star 2017 successor of KONNECT Star
launched in 2016.
The KONNECT Star 2017 is priced at 3,333 and comes with a 1GHZ Quad
core processor offering lighting fast 4G speeds at very affordable price. The
4’ dual SIM device is powered with 1GB RAM and 16 GB ROM and runs on
Marshmallow 6.0. Swipe KONNECT Star will connect Indians to the world by
bridging language barriers through Indus OS with 12 regional languages which
covers 90% of the population and has translation and transliteration feature
for easy communication.
About Swipe:
Swipe is an
innovation-centric mobility solutions company, having started its operations in
July 2012. Within a short span of time, Swipe has become the leading tablet and
Smartphone maker in India. Swipe was started with an aim to bring
exciting devices in the growing Indian market and today, it is the leading
consumer brand with key innovations across products, pricing and customer
support. Founded by technocrat Mr. Shripal Gandhi, Swipe raised $5 million in
May 2014 from the Venture Capital firm Kalaari Capital. In the last three
years, Swipe has won a number of accolades including the “Top 50 Inspiring
Entrepreneurs of India” by The Economic Times, the “Most Innovation-driven
Company in India” by World Brand Congress, and the “Most Innovative Start-up”
by Franchise India, the “Best Integrated Campaign” by the World Brand and
Congress& the “Best Youth Brand Tablet” by CNBC. Also, Swipe’s young
founder Mr. Shripal Gandhi has been recognized as the “CNBC Young Turks” for
his breakthrough strategies and innovation in the field of mobile communication
technologies. For details, logon to www.justswipe.com
