LG Launches "KarienRoshni" A Heart Touching Initiative
Chennai, 4th
October 2017: This Diwali,LG Electronics
India inassociation with Pan India chain of Sankara Eye Hospitals, India’s leading not-for-profit charitable
eye hospital having its headquarters at Coimbatore, will sponsorThousands of Eye Operations across Indiato light up the lives of people. The unique
initiative is called "KareinRoshni". LG has previously launched the "KarSalaam"
Campaign dedicated for the welfare of Indian Armed Forces and to keep the
momentum towards such initiatives going, the brand now brings forth the KareinRoshniInitiative. This initiative aims
to
‘Gift a Vision’to the visually-impaired
people on the eve of festival of lights– Diwali, this year. Under the aegis of
this initiative LG will also invite the whole nation to come
forward and pledge to donate their eyes for this noble cause at the LG shoppees.
The initiative
also offers the consumers participating,a chance to play Live Games with the Blind Cricket World Cup Winning Team, managed
and supported by "Samarthanam Trust
for the Disabled".This year is
a milestone for LG Electronics India as the company celebrates its 20th
anniversary in India.LG has always believed in enriching the lives of consumers
and through this initiative, the brand will lend its support to the cause of
helping visually-impaired people. LG is proud
in parterning with Sankara Eye Hospitals across the Country and Samarthanam
Trust for the Disabled, for this
initiative, as Sankara is a dedicated hospital with leading experts in the
field of ophthalmology and treats patients coming from different parts of India
and Samarthanam is very dedicately, serving the cause of improvement and
empowerement of Disabled.
LG will roll
out this initiative through radio and digital media and have on-ground
activations at LG stores inviting Indian citizens to pledge donating their eyes
for this cause.
The digital
campaign is very heart touchingly developed via a Video Song, curated by Mr. Shamir Tandon, a renowned and award
winning music composer. The Video song itself is titled -
"KareinRoshni" and comprises of singers who are visually impaired.
The Video song launched today, can be viewed at - https://www.youtube.com/watch?v=o18dGpfYG4Q&feature=youtu.be
Mr. Kim Ki Wan, Managing Director, LG Electronics Indiasaid, “KareinRoshniinitiative is a unique
initiative from LG to cater in bringing light into the lives of visually-impaired
persons. We at LG feel strongly for this cause and will ensure that consumers
too come forth to help such persons by pledging at our stores. Since LG has a
reputation as a brand that cares for the society, we are happy to be be at the
helm of such noble causes.’’
Mr. Amit Gujral – Head- Corporate Marketing , LG Electronics Indiasaid,“LG’s core value as a company is to
make people’s life good not only via consumer centric products selling but also
contributing to the society to improve lifestyles of people. We are thankful to
all the people who are associating in our cause to help in lighting the lives
of visually-impaired people. KareinRoshniis a small step from us to help these
people. We hope that LG will be able to light up the lives of many indivisualsthis
Diwali.We aim to make their dream of seeing this world come true with this
initiative.”
Dr. R.V. Ramani –Founder & Managing Trustee of SankaraEye Hospitalssaid,“We really appreciate this fine gesture
from a reputed brand like LG that has a pan-India reach. The concept of Gift a
Vision from LG is one which will set an example for other corporates to follow.
We understand the challenges which visually-imparied people face on a day to
day basis and the eye surgeries which LG will sponsor this Diwali is sure to
bring comfort and a ray of hope in their lives. The surgeries coupled with
citizens pledges to donate their eyes will set momentum for a larger change for
this humanitarian cause in our country. ’’
