ZEEL launches ZEE5, new OTT platform
In a first for any OTT platform in India, and driven by the changing profile of the Indian digital consumer, viewers can also choose their preferred display language from among 11 languages, including English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Bhojpuri, Gujarati and Punjabi.
Features
- First digital entertainment platform in India to offer Voice Search, thereby instantly bringing entertainment into the hands of millions of Indians who are not so digitally savvy. Viewers can search for content by simply speaking the name of a show or movie.
- ZEE5 is also available as a Progressive Web App (PWA) to address the patchy connectivity and low phone storage scenarios. Viewers get a superior app experience without having to download the app.
- The Content Download option enables a viewer to download content from the app while on Wi-Fi and save it to watch later without incurring data costs. In addition, the option to save this content on the SD/memory card enables viewers to manage their phone memory easily.
- A Multi-CDN strategy, based on real time performance based selection, will ensure a high quality, superbly optimized video viewing experience for ZEE5 viewers across all devices.
- Additional key features include Chromecast / airplay support, Add to Watchlist, Add to Favourites, Set Show reminders, ability to browse other content with player minimisation, TV Guide and uninterrupted streaming on low bandwidth.
Availability: The ZEE5 App can be downloaded from Google Play Store and iOS App Store. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Android TVs, and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special launch offer price of INR 99 per month instead of the actual monthly pack price of INR 150.
