InMobi Partners with GeoEdge to Regulate Ad Quality Standards and Improve User Experience
InMobi, the world’s largest independent mobile advertising platform, today announced a partnership with GeoEdge, the premier provider of ad security and verification solutions for the mobile advertising ecosystem, to ensure high ad quality and a clean marketplace that offers a safe and engaging user experience.
The mobile advertising industry is battling several challenges around ad quality with a rise in auto-redirect, auto pop-up and other malicious ads appearing over the past year. InMobi and GeoEdge have independently worked tirelessly to ensure the mobile apps are safe and free of malicious ads that may otherwise damage the user experience, or negatively impact the trust between publishers and their audiences.
This partnership emphasizes InMobi’s continued investment in its machine learning based real-time solutions with partners such as GeoEdge, with its rapid independent review, to bolster all defenses against ad quality issues. GeoEdge’s technology is integrated with InMobi to ensure that every single creative meets the ad quality guidelines established by the publishers, removing any that don’t, and to guarantee a positive end user experience.
“InMobi has a reputation of creating award-winning ads that users want to see, and we have invested heavily in this area to create a seamless user experience that will also benefit our publisher partners,” said Abhay Singhal, co-founder and Chief Revenue Officer at InMobi. “While every player in the industry is eager to ensure buyers are shielded from the sell side fraud, we don’t want to forget our trusted partners on the sell side. By deploying GeoEdge, we are fully committed to solving this trust-eroding issue that affects the whole ecosystem.”
“We’re very excited to work with InMobi. Their focus on ad quality and high standards to send every creative through GeoEdge’s technology, as another level of defense to their internal efforts, reflects not only their dedication to help publisher partners, but also their ambition to be at the forefront of this fight against poor quality advertisements,” said Amnon Siev, CEO at GeoEdge. “We are confident that our joint approach will help weed out the bad actors on the buy side, help make the ecosystem cleaner and is in line with any end user’s expectations of a seamless good quality experience on any app.”
About InMobi
InMobi is the world’s largest independent mobile advertising platform that specializes in delivering the best ROI for mobile marketers. A mobile-first and mobile-only platform, InMobi has been pioneering the next generation of video ad experiences, deep-learning based optimization algorithms, and header bidding to deliver maximum value to advertisers, users and publishers.
