itel to up the ante in the entry level smartphones; Launches a power packed portfolio
Building on its impressive success
story, itel, one of the leading mobile brands in India has changed gears and
introduced its latest range of smartphones that will address the needs of the
entry segment smartphone users; designed specifically for the Indian consumers
to offer a fuller smartphone experience. The new range of smartphones offer an
immersive viewing experience as they come equipped with features designed to
keep pace with an individual’s digital lifestyle needs. S42 and A44 will be
available across key markets from 20th March, 2018 at price point of
INR 8,499 and INR 5,799 respectively, and A44 Pro will hit the market around mid-April.
Commenting on the launch, Mr Marco
Ma, MD, TRANSSION India said, “For us, India is one of the top priority markets and we are glad with
the response that we’ve received in India so far. Further building up on
brand’s global success story, itel in a very short span of time has become one
of the leading brands in India. itel
has emerged as the second largest player in the overall mobile phone market in
India by capturing 9 percent market share for the year 2017, registering an
exponential growth of 217% year-on-year as per industry report. The reason
behind itel’s continued success in the Indian market is its dynamic expansion
strategy that focusses on meeting existing market requirements through its
value plus proposition.”
He further added, “We are excited to announce the
extremely aggressive and feature packed smartphone portfolio for the Indian
consumers. In today’s day and age consumers are focused on maximising their
smartphone experience and are looking for high performance smartphones. The
latest smartphone portfolio from itel is based on the promise of “Fuller
Experience” to deliver an unparalleled ownership value to the consumers and we’re
sure that it will exceed the expectations in the relevant segment.”
The full screen display selfie phone
S42- A perfect blend of superior hardware and software configurations
The premium looking itel S42 comes
equipped with 5.65-inch display and 18:9 HD+ resolution ultra-thin bezel
design, a perfect eye catcher. The device is designed to provide a full screen
display experience, thereby making it a perfect entertainment partner.
The itel S42 delivers best-in-class
performance across parameters. The smartphone comes equipped with dual flash 13
MP PDAF rear & 13 MP front camera, supported by f/2.0 aperture, 5P lens and
clubbed with 120-degree wide selfie angle and the bokeh beauty mode, the itel
S42 is the perfect selfie companion that allows the user to click crisper and
brighter images even in low light.
itel’s flagship smartphone, S42 is
powered by Qualcomm Snapdragon 425 with quad-core 1.4Ghz processor and latest AndroidTM Oreo™ operating system which offers smooth and seamless
performance and further enables the users to multitask between various
applications. Its sleek and sturdy design houses a 3GB RAM to smoothly run
complicated applications and internal memory of 16GB which is expandable up to
128 GB.
The S42’s ultra-fast fingerprint
sensor enables the users to do much more than unlocking the smartphone,
supports activities like taking pictures, answering and recordings calls,
controls the alarm, as well as enables fast access to applications. It also
boasts of an innovative face unlock feature, which makes the phone secure.
The S42 is packed with dedicated dual-SIM
capabilities and connectivity options like- 4G, Wi-Fi and Bluetooth. The
3000mAh Li-Polymer battery allows the device to run for up to 16 days on
standby.
A44 & A44 Pro: Packed to the brim with umpteen features
Experience the full with beautifully
designed A44 & A44 Pro targeted towards the first time smartphone users and
upgraders. Designed to offer fuller experience to the consumers, A44 & A44
Pro have it all.
With compact design and sleeker
5.45-inch full screen display with 18:9 ultra-thin bezels, both the smartphones
effortlessly fit into users’ palm, allowing easy functionality. Running on
Android 7.0TM
Nougat, the smartphones are powered by MT6737M 64 bit quad-core processor for
seamless multi-tasking functionality. The phones come equipped with
multi-functional fingerprint sensor technology that allow users to do much more
than just unlocking. Both, A44 & A44 Pro also come equipped with smart key
to enable Bike mode function.
