Dubai Tourism Launches Dubai Pass to Experience the Best Attractions in Dubai

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is launching a new way for visitors to enjoy the city’s exciting range of attractions, experiences and tours. Announced at Arabian Travel Market (ATM), Dubai Pass, an all-inclusive pre-paid card, grants cash-free access to 33 key events and venues across Dubai, making it the perfect way for tourists to explore the city’s world-class destination proposition. It will be available to redeem from 16 May 2018.

Dubai Stand at ATM 

Starting at AED399, the pass offers ‘Select’ and ‘Unlimited’ packages, with a specially-curated list of popular attractions and experiences. These include Burj Khalifa, Dubai Parks and Resorts, IMG Worlds of Adventure, Wild Wadi Waterpark, Ski Dubai, Desert Safari Tours, and many more. With every purchase, visitors will also receive a 50% discount on tickets to La Perle – the city’s one-of-a-kind live entertainment show with acrobatics and aerial stunts – by simply presenting their Dubai Pass when buying a ticket to the show.

Visitors at Dubai stand 

The ‘Select’ package is priced at AED399. It allows card users to enjoy a range of attractions – one from each of the three-tiered attraction pools.*. 

The pass is valid over seven consecutive days, beginning with the first day of use. Meanwhile the unlimited package is available for AED899. Users can choose unlimited events and activities, and the pass is valid for three days.