OnePlus 6 – Launched in India at a very attractive price

OnePlus today announced its latest premium flagship device, the OnePlus 6. The OnePlus 6 – the first in OnePlus' line of flagships to feature an all-glass design – is the company's most sophisticated handset to date.

With a 6.28-inch Full Optic AMOLED 19:9 display – OnePlus' largest-ever screen – the OnePlus 6 offers an immersive viewing experience, while keeping a similar form factor to that of the OnePlus 5T.  Combining new technology from Qualcomm® with OnePlus' engineering, the OnePlus 6 is the fastest handset the company has ever produced. 

"With the OnePlus 6, we challenged ourselves to deliver an external design as smooth and elegant as the work we've done inside the device," said OnePlus Founder and CEO Pete Lau. "We're proud of what we've accomplished, and we hope our users are too."

Commenting on the launch, Manish Tiwary, Vice President – Category Management, Amazon India said “We are thrilled to announce the exclusive launch of OnePlus 6 on Amazon.in, unarguably one of the most awaited smartphones this season. OnePlus 6 is a dream smartphone for all gadget enthusiasts with industry leading features and design. With this launch, we continue to build a strong portfolio in the smartphones category providing customers with the widest exclusive selection, best value and unmatched shopping experience.”

“The Snapdragon 845 Mobile Platform with X20 LTE is designed with new architectures for AI, immersion, and blazing fast download speeds, allowing users to do even more with their mobile devices,” said Keith Kressin, Senior Vice President of Product Management, Qualcomm Technologies, Inc., “It was purpose built for premium user experiences like immersive gaming, cinema-grade video capture, and long-lasting battery life.”

Fast and Smooth Experience 

Addressing a common pain point among smartphone users, OnePlus is committed to ensuring its phones remain as fast and smooth as the day they came out of the box. OnePlus achieves this goal through a combination of powerful hardware and intelligent software which work seamlessly together. The OnePlus 6 is powered by one of the most powerful processors on the market, the Qualcomm® Snapdragon™ 845, which improves performance by 30%, while being 10% more power efficient. Coupled with the Adreno 630, which is 30% faster than the previous generation, the OnePlus 6 is a powerhouse for everything from streaming HD video to playing graphically intense games.  

With up to 8GB of LPDDR4X RAM, the OnePlus 6 effortlessly switches between multiple apps running at the same time without a single second of lag, allowing users to multitask with ease. The OnePlus 6's dual-lane storage, based on UFS 2.1, ensures faster app loading and read/write speeds. 

Bolder Design 

As with any OnePlus device, the OnePlus 6 is beautiful and functional in equal measure – now, with more screen than ever before. To provide users with as much screen real estate as possible, OnePlus designed the navigation bar so that it can be replaced with gesture control, freeing up even more viewing space for a cleaner look.

OnePlus has experimented and innovated with glass to deliver its boldest design to date. Donning an all-glass design, the OnePlus 6 facilitates better transmission of radio waves, providing users with up to 1 gigabit of download speed. Due to its strength and malleability, OnePlus used Corning Gorilla Glass 5 on both the front and the back of the device, shaping it with slight curves to create an uninterrupted look and feel.

OnePlus' meticulous attention to detail is reflected in each of the OnePlus 6's color variants: Mirror Black, Midnight Black and a limited-edition Silk White. For the Mirror Black and Midnight Black variants, OnePlus embedded a thin layer of film underneath the glass to create a sense of depth as light and shadow move on the device. A jagged texture was etched onto the film of the Midnight Black to produce a subtle S-shaped line when the phone is reflected in light. The limited-edition Silk White uses pearl powder to create a subtle shimmering effect.

High-speed Dual Camera with Optical Image Stabilization  

The OnePlus 6’s dual camera system features a 16MP main camera, supported by a 20MP secondary camera. With an f/1.7 aperture, the 16MP main camera has been bolstered by a 19 percent larger sensor and OIS for outstanding performance in a range of lighting conditions. With Advanced HDR, OnePlus' improved High Dynamic Range algorithm, the OnePlus 6 brings out shadows and enhances lighting in photos.  Portrait Mode will be available on the OnePlus 6's front camera as well as its rear. Using AI, the front camera is able to apply a depth of field effect to selfies. Newly added bokeh effects, including circles, hearts and stars offer new ways for users to customize their portraits. 

The OnePlus 6 marks the introduction of OnePlus' Slow-Motion mode, which can capture high-definition video frame-by-frame with astonishing detail, ensuring users never miss the action. 

Android Refined – OxygenOS 

OnePlus’ operating system, OxygenOS, offers a refined Android experience that is faster, cleaner and more customizable than other Android experiences. 

Like its approach to hardware, OnePlus' approach to software is centered around an experience that is refined, efficient and minimalistic. New features are vetted by OnePlus users through channels like the OxygenOS Beta Program and only added once OnePlus is confident the features can improve the way users use their phone.  

A Day’s Power in Half an Hour

The OnePlus 6's Dash charge – a favorite feature amongst OnePlus users – offers one of the fastest charging solutions on the global market. A half-hour charge gives the OnePlus 6 enough power for the entire day.

Price, Availability and offers

The OnePlus 6 will be available in an early access sale on Amazon.in, oneplus.in and OnePlus experience store in Bangalore on 21 May, 2018 at 12:00 pm. The device will be available for open sales across all channels starting May 22nd, in 6 GB RAM + 64 GB storage and 8 GB RAM and 128 GB options and retail at INR 34,999 and 39,999 respectively in Mirror Black and Midnight Black color options.

The OnePlus 6 x Marvel Avengers Limited Edition that will be available with 8 GB RAM and 256 GB storage will retail at INR 44,999 and will go live on sale starting May 29th. The limited-edition Silk White with 128 GB of storage will be available for purchase on June 5th at INR 39,999.

OnePlus has refreshed the audio accessories with Bluetooth earphones - OnePlus Bullets Wireless - stylish and lightweight, keeping people connected when it's needed. Bullets Wireless have an intuitive experience, seamlessly pausing and resuming music when the earbuds are magnetically clipped together, while OnePlus dash charge gives five hours of continuous audio from just 10 minutes of charging. OnePlus Bullets Wireless is prices at INR 3,999 and will be available soon in India.

OnePlus 6 Customers can avail cashback of INR 2,000 on transactions using SBI Debit and Credit Card during the first week of OnePlus 6 launch. They will also be eligible to avail No Cost EMI for upto 3 months on all popular banks.

In addition to this, all OnePlus 6 customers will be eligible for 12-month Accidental Damage Insurance by Servify on downloading Kotak 811 app as well as INR 250 for all Amazon Prime Video consumers and discounts up to INR 500 on Amazon Kindle e-books. Other partner offers include up to INR 2,000 cash back and Device Insurance for Idea subscribers and benefits up to INR 25,000 on flight and hotel bookings from ClearTrip.

Post launch, OnePlus is hosting pop-ups across the globe including New York, London, Paris, Milan and Beijing. In India, the pop-up events are scheduled across 8 Indian cities, including Bengaluru, Delhi, Mumbai, Pune, Chennai, Hyderabad, Kolkata and Ahmedabad between 21-22 May, 2018. At Popups, fans will be able to experience and purchase the powerful and stylish OnePlus 6 at these pop-up stores over two days, on a first-come-first-serve basis.