FUJIFILM X-T100, a new addition to the X Series mirrorless digital cameras launched

Fujifilm India Private Limited, a pioneer in imaging technologies is delighted to announce the launch of FUJIFILM X-T100, the latest exciting addition to the X Series range of mirrorless digital cameras. Sporting a sleek, retro and stylish design, it offers a host of features including a high magnification electronic viewfinder, a horizontal tilting rear LCD screen, and an extended battery life of up to 430 frames.

The small but mighty X-T100 weighs just 448g with an anodized coated aluminum top cover, it delivers a retro look yet luxury feel. The powerful 24.2 megapixel APS-C size sensor is 14 times bigger than the sensor inside a conventional smartphone and using the latest built-in Bluetooth® technology makes image transfer quick and easy for sharing with friends. The XT100 comes in three stunning colors; Dark Silver, Black & Champagne Gold. 

Model	MRP
XT100 Body only (All Colors)	47,999
XT100 Kit with XC15-45mm F3.5-5.6 OIS PZ (All Colors)	54,999
XT100 Dual Kit with XC15-45mm F3.5-5.6 OIS PZ & XC50-230mmF4.5-6.7 OIS II (All Colors)	70,999

 

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “We are excited to announce the X-T100 as the latest addition to the X Series lineup, this new mirrorless camera is a perfect fit for photographers looking for an easy to use, compact and versatile camera, offering excellent image quality with a variety of enhanced features. Fujifilm has long been creating stylish, lightweight interchangeable lens cameras as part of our X- Series family, and with our brand new XT100 our endeavor is to offer interesting blend of performance and value while retaining a sleek retro design. The Fuji X-T100 is designed to be easy to use and intuitive yet offer high-end image quality at an affordable price point.”

The camera is equipped with a phase detection autofocus system and a newly developed autofocus algorithm which offers faster and more precise focusing. Combined with Fujifilm’s renowned outstanding image quality and iconic color reproduction technology, the X-T100 is a camera that is a pleasure to own and a joy to use.  It is the ideal companion for anyone on their photography journey.

Main Features:

 

(1) Anodized coating offers a retro and stylish design in a variety of colors.  Combined with Fujifilm’s iconic color reproduction technology that has been refined over 80 years, the camera is the perfect companion for a broad range of shooting opportunities

The X-T100 combines a 24.2 megapixel APS-C sensor with the image processing engine to achieve Fujifilm’s renowned photo quality. Combined with the supplied FUJINON lens, the camera boasts ultimate image resolution, lowlight capability, wide dynamic range, and outstanding color reproduction.

(2) Fast autofocus and variety of automatic functions for ease of use – the camera appeals to a wide range of users at any stage on their photography journey

The X-T100 features phase detection pixels and a newly developed algorithm, originally developed for the flagship X Series’ models. The Intelligent Hybrid AF system’s fast and precise autofocus ensures that you capture those beautiful photographic moments instantly.  Furthermore, the evolved SR+ Auto Mode now combines subject and scene recognition.  These automatic functions make the camera approachable and easy to use for anyone.

(3) Compatible with Fujifilm's well-received X mount lens lineup and featuring three-way tilting LCD monitor, an electronic view finder, and powerful battery

The X-T100 is compatible with Fujifilm’s award-winning X Mount lens range, including the latest small and light electronic zoom lens, the XC15-45mmF3.5-5.6 OIS PZ.  As a result, the X-T100 can be used to cover any photographic subject and genre.

The 26 lenses of Fujifilm’s extensive lens lineup covers a vast focal length from 15mm to 1200mm (35mm format equivalent) including zoom and prime lenses.  In combination with newly introduced three-way tilting LCD monitor, high resolution and high magnification (0.62x) organic EL electronic viewfinder, and powerful battery capable of 430 frames per charge, the X-T100 is versatile, reliable and the ideal companion for executing creativity. 

(4) New Bluetooth® technology for quick and seamless image transfer

The Bluetooth® low energy technology has been incorporated for quick, easy and automatic transfer of still images to paired smartphones and tablet devices, using the free smart-device app, ‘FUJIFILM Camera Remote’. The seamless transfer function provides constant image transfer even while in shooting mode, so images can be shared and uploaded at a moments’ notice.

(5) Artistic expression made easy with unique Film Simulation and Advanced Filter modes

The X-T100 offers 11 variations of Fujifilm's unique Film Simulation Modes and 17 variations of Advanced Filters, adding advanced artistic flair or film-like color tones and expression. In addition, the various setting can be adjusted quickly and easily with one-step operation via the function dial, exposure compensation dial, or touch-and-flick function on rear LCD monitor. All these features have been designed to give flexibility in photographic expressions.

Specification:

Model Name		FUJIFILM X-T100
Number of effective pixels		24.2 million pixels
Image sensor		23.5mm×15.7mm (APS-C) CMOS with primary color filter
Sensor cleaning system		Ultra Sonic Vibration
Storage media		SD Card (-2GB) / SDHC Card (-32GB) / SDXC Card (-256GB) UHS-I*4
Lens mount		FUJIFILM X mount
Sensitivity	Standard output	AUTO (up to ISO6400) ISO200 to 12800 (1/3 step)
	Extended output	ISO100/25600/51200
Viewfinder		0.39-in., Approx. 2,360K-dot OLED color viewfinder Coverage of viewing area vs. capturing area: Approx. 100% Magnification: 0.62x with 50mm lens (35mm format equivalent) at infinity and diopter set to -1m-1
LCD monitor		3.0-inch, aspect ratio 3:2, approx. 1,040K-dot 3 way tilt-type touch capable TFT color LCD
Continuous shooting		Approx. 6.0 fps (JPEG: max. approx. 26 frames) *use a card with UHS Speed Class 1 *speed of continuous shooting depends on shooting environment and shooting frames
Movie recording		4K 3840x2160 15P, continuous recording up to approx. 30 min. Full　HD 1920x1080 　59.94P/50P/24P/23.98P, continuous recording up to approx. 30 min. HD 1280x720　59.94P/50P/24P/23.98P, continuous recording up to approx. 30 min. High speed movie 1280x720 1.6x/2x/3.3x/4x　 continuous recording up to approx. 7 min. *For 4K movie recording, use a card with UHS Speed Class 3 or higher
Power supply		NP-W126S Li-ion battery (included)
Dimensions / Weight		121.0 (W) mm x 83.0 (H) mm x 47.4 (D) mm / 4.8 in. (W) x 3.3 in. (H) x 1.9 in. (D) (Minimum depth: 33.4 mm/1.3 in.) Approx. 448g/15.8oz (including battery and memory card)
Battery life for still images		NP-W126S Li-ion battery (included) Battery life for still images*5 Approx. 430 frames (Normal Mode) when XF35mmF1.4 R is set
Accessories included		Li-ion battery NP-W126S, AC power adapter, Plug adapter, USB cable, Shoulder strap, Body cap, Owner’s manual, Detachable grip

  

About Fujifilm 

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”.