GARMIN India sparkles the luxury watch market with its all new ‘MARQ’ collection
Marking the 30th year of Garmin’s long-standing heritage in the aviation, automotive, marine, outdoor and sport segment, Garmin India- a unit of Garmin Ltd. (NASDAQ: GRMN), today launched its premium luxury watch collection - The MARQ. With this high performance collection, Garmin India has redefined the luxury watch space in India. The extraordinarily spread of smart devices comes equipped with savvy modern features.
The MARQ collection features variants such as MARQ Driver, MARQ Athlete, MARQ Aviator, MARQ Captain and MARQ Expedition, designed for people who aspire for a perfect amalgamation of timeless luxury and best-in-class technology.
The MARQ collection is crafted from premium materials, stunning design elements and comes equipped with unique features. Each watch is built of titanium, which is lightweight, yet incredibly durable for high performance usage. The lens of the watches are made with sapphire crystal tested under extreme heat and pressure, rendering them extremely durable. The material is twice as hard, compared to glass.
The watches are further developed with ceramic bezel inlay to protect the watch from wear and tear in the most challenging environments. Loaded with Garmin’s world class technology, the watches are always-on, has sunlight-readable display with GPS capabilities and boasts of unparalleled functionality. The watches in the collection, comes with built-in music storage, Garmin Pay™, smart notifications, daily activity tracking, wrist-based heart rate and a wrist-based Pulse Ox2 sensor.
The battery life of the MARQ series ranges from up to 12 days in smartwatch mode, 28 hours in GPS Mode and up to 48 hours in UltraTracTM mode. All the watches are compatible with Garmin’s QuickFit solution which makes room for easy alterations of straps and bracelets.
Speaking on the landmark launch, Mr. Ali Rizvi, National Sales Manager - Garmin India said, “Engineering and innovation have always been the two biggest pillars for GARMIN. Ever since its inception, the company has always kept its customer’s ‘necessity and passion’ under immense priority. The MARQ collection is crafted with precise attention to details, both in terms of form factor and in terms of its functionality. We have the legacy of keeping our consumers at the centre-stage of innovation and all our products speak volumes about this commitment of ours.”
MARQ Driver
The ‘first and the only luxury’ modern watch with smart features and more than 250 preloaded global racetracks. The MARQ Driver is built for the racing enthusiast and comes equipped with auto lap splits, live delta time and a track timer. The Track Timer lets the user time cars at the race track and calculate their average speed. MARQ Driver also features a hybrid bracelet - a titanium shell on the outside for a sleek and refined look, with a soft inner material suitable for any activity. These individual titanium outer links with silicone inner, links to wrap the wrist in an exceptionally comfortable, lightweight and highly breathable metal bracelet. Treated with a highly durable carbon gray DLC (Diamond like Carbon) coating, it makes the watch virtually resistant to scratches. This watch provides not only protects itself against everyday wear and tear but can also withstand the high vibration environment, commonplace in racing.
MARQ Athlete
The MARQ Athlete is an ultralight titanium watch with high-performance silicone strap that permits for serious training and doubles up as a stylish companion for dress events – the perfect homage to Garmin’s tradition of creating thoughtfully-designed smartwatches for runners, by runners. Feature-packed for the seasoned athlete or aspiring athlete, MARQ Athlete includes advanced running dynamics including V02 max and recovery time scale - right on the bezel, so a snapshot of an athlete’s performance is always visible with a glance at the wrist. Additionally, MARQ Athlete includes advanced running dynamics to further track workout stats, measure progress and fine-tune form. With sensors for various biometrics, athletes can gain additional insights on their performance, and with Pulse Ox, they can see how well their body is absorbing oxygen.
MARQ Aviator
Created for the pilot or aviation enthusiast, the MARQ Aviator features an aviation-inspired luminous swept-wing design, and a multi-link titanium bracelet with security clasp. The MARQ Aviator fits with precision on the wrist for in-flight wear and effortlessly transitions into a stylish timepiece out of the cockpit. Designed with a classic monochromatic scheme, the MARQ Aviator includes aviation maps and advanced safety features such as the NEXRAD Weather Radar, airport information and Garmin cockpit integration. A mirror-polished 24-hour GMT bezel give pilots quick access to two other time zones in addition to the current time, as well as the airport code on the watch face.
MARQ Captain
For those drawn to water, MARQ Captain is a revolutionary regatta timer enhanced with GPS technology, advanced nautical and smart features including a regatta timer bezel, coastal charts, tack assist and a port conditions watch face to keep mariners up to speed on the conditions of their port of choice. The watch face display the current wind speed, temperature and tide information, allowing the mariner to decide if conditions are right for a day on the water. This watch is the best fit for a master tactician who believes in delivering exceptional performance in any condition.
MARQ Expedition
Created with the modern explorer in mind, MARQ Expedition features TOPO mapping, a built-in altimeter, barometer and compass, plus ClimbPro, which provides real-time information on current and upcoming climbs such as gradient, distance and elevation gain. MARQ Expedition is compatible with the inReach Mini satellite communicator. Besides, the wireless unit-to-unit connectivity allows the user to remotely control the in Reach Mini device to send and receive messages using the MARQ Expedition. The watch is crafted from vegetable-tanned Italian Vachetta leather – a premium untreated long-lasting cowhide leather with a buttery soft finish with a waxed stitching for sealed-in protection from moisture and fraying. It also comes with a subtle embossing on the back for outstanding comfort in all conditions. This classic vintage instrument inspired design has all the functionalities as outdoor enthusiast needs as a versatile everyday watch.
Pricing and Availability
The MARQ Athlete will be available at Rs. 1,41,990, the MARQ Driver at Rs. 2,36,990 , the MARQ Aviator at Rs. 1,84,990, the MARQ Captain at Rs. 1,74,990 and the MARQ Expedition at Rs. 1,65,990.
