Taboola releases the Top News & News Makers of 2019
Taboola, the world’s leading discovery platform, today released the top News and Newsmakers of 2019. The findings revealed, India was filled with various issues and personalities throughout categories and genres of news. There have been many headlines from news, to entertainment, to sports, Taboola captured all this and shows what caught the Indian readers attention during the year.
Taboola's Top News & News Makers 2019 Findings' based on its analysis of the open web, came out with below the findings:
General News
In general news category, the category was led by the Prime Minister, Narendra Modi with 97.3% readers reading about him the most, Rahul Gandhi came in the second place with 2.6% readers, and at the third-place people read about Article 370 with 0.08% readers.
Entertainment
In Entertainment category, Avengers caught attention of most of the readers with 69.9%, Games of Thrones coming at the second place with 19% readers, whereas Bollywood hit Gully Boy made to the top 3 with 5.5% readers.
Sports
In the Sports category, cricket dominated at all levels, the first position was acquired by Cricket World Cup at 43.2% readers, Virat Kohli came at the second poistion with 42.3% readers, and IPL (Indian Premier League) stood at the third position with 10.2% readers.
Top Topics in General News - Male & Female
The top personality read by Male was Narender Modi with 83%, whereas Union Budget came as top topic for women with 33.3%.
Top Topics in Entertainment - Male & Female
In Entertainment, Top topic for male was film ‘Avengers’ with 79.2%, while for women it was Gully Boy with 36.8%.
Top Topics in Sports - Male & Female
In Sports, Top topic for male was Indian Premier League (IPL) with 85.5% and for women it was Mahender Singh Dhoni with 23.1%
About Taboola:
Taboola enables over 1.4B people to discover what’s interesting and new at the moments they’re most ready to explore. Powered by Deep Learning, AI, and a large dataset, Taboola’s discovery platform creates new monetization, audience and engagement opportunities for digital properties, including publishers, mobile carriers and handset manufacturers. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services.
Some of the most innovative digital properties in the world have long term, exclusive relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, and NDTV. Taboola, now over 1,000 people globally, is headquartered in New York City with offices in Mexico City, São Paulo, Los Angeles, London, Berlin, Madrid, Paris, Tel Aviv, New Delhi, Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney.
